Homebreadcrumb arrowBlogbreadcrumb arrow
Effective Vendor Management: Tips for Building Strong Business Relationships for Service Exporters

Effective Vendor Management: Tips for Building Strong Business Relationships for Service Exporters

Effective Vendor Management: Tips for Building Strong Business Relationships for Service Exporters

Last Updated

July 4, 2023

Written by

Anoosh Kotak

Behind every successful service export business lies a secret weapon that propels them toward unprecedented heights: Effective Vendor Management.

Let’s consider SketoSoft, a technology services company, that relies on multiple vendors to provide various components for their software development projects. These vendors include a reliable hardware vendor, software licensing vendor, cloud services provider, third-party API provider and training and development vendor. Each one plays a critical role in ensuring minimal disruptions, consistent quality, and efficient operations. This way, they can focus on their core competencies, meet client expectations, and achieve their business goals smoothly.

Among relatively smaller businesses, a reactive approach to vendors is observed. Here, local vendors are hired on peer recommendations without any scientific analysis and negotiations are made last-minute. These factors lead to a low-trust environment between the vendor and the company, where both remain in a state of dis-equilibrium, waiting for better opportunities in the future. 

However, as your company grows, such rapid judgements become unsuitable for the long term. Delegation of business processes would therefore require a scientific selection of vendors catering to your needs. 

Vendor relationships and their management, thus, have a pivotal role in determining business success. This article explores the intricacies of vendor management and reveals the challenges service exporters face, along with the best practices that will help you establish and maintain robust vendor relationships. 

The Role of Vendor Management in the Service Export Industry

The Role of Vendor Management in the Service Export Industry

A well-established vendor network is critical for helping service exporters create a market in different countries and expand their business internationally.

Let's explore the benefits of maintaining a great vendor network in detail.

  • Cost Control

Effective vendor management allows service export companies to negotiate competitive pricing with their vendors. By carefully selecting vendors and establishing strong relationships, companies can leverage their buying power and obtain cost-effective services, materials, or resources. It helps in managing expenses and maximizing profitability.

  • Quality Assurance

Vendor management ensures that service export companies work with reliable and reputable vendors who consistently deliver high-quality goods or services. Establishing clear quality standards, conducting regular audits or inspections, and monitoring vendor performance help maintain consistency and meet client expectations. This, in turn, enhances customer satisfaction and fosters long-term relationships.

  • Risk Mitigation 

It includes evaluating vendor financial stability, evaluating compliance with industry regulations, and ensuring that vendors have proper security measures in place to protect sensitive data. Effective vendor management helps minimise potential disruptions, legal issues, or security breaches that could negatively impact business operations.

  • Scalability and Flexibility

Vendor management enables service export companies to engage with vendors who can quickly adapt to changing business requirements and provide additional resources or services as needed. This flexibility allows companies to meet fluctuating demands and take advantage of new business opportunities without extensive investments in infrastructure or personnel.

  • Innovation and Collaboration

By partnering with vendors who are leaders in their respective fields, companies gain access to cutting-edge technologies, specialised expertise, and innovative solutions. Collaboration with vendors can lead to mutually beneficial relationships, driving continuous improvement and driving competitive advantage.

  • Streamlined Operations

Effective vendor management streamlines operations by establishing clear processes, communication channels, and performance metrics. It ensures that vendors align with the company's goals, adheres to agreed-upon timelines, and provide regular updates on project status. This streamlining of operations reduces inefficiencies, enhances productivity, and improves overall project management.

  • Reputation Management for Small Companies

Partnering with reputable vendors helps build credibility and trust among clients. It signals that the company has established relationships with reliable and trusted partners, thereby enhancing its reputation in the market. Positive vendor relationships can also lead to referrals and recommendations, further strengthening the company's reputation.

Infosys, a global IT services and consulting firm based in India, has leveraged its strong network of vendors to improve business substantially. By establishing strong relationships, implementing standardised processes, and leveraging technology, Infosys has cut costs, improved vendor performance, and enhanced service delivery. With an effective vendor management system, Infosys maintains competitive pricing and achieves significant business growth in the global market.

But, how did they achieve this? Certain elements mentioned below can help business professionals revolutionise their enterprise vendor management system.

Key Elements of Successful Vendor Management for Service Exporters 

Once you establish the right mix of vendors and bind them in mutually beneficial contracts, you can, as a service exporter, turn the tide of global business in your favour. 

However, in the dynamic world of international business, it is natural to encounter challenges in finding and maintaining the right vendors. The solution? A strategic approach to vendor procurement and management. 

The following key components form the foundation for an effective vendor management system in the global marketplace. 

  1. Meticulous Vendor Selection: Thorough vetting of potential vendors based on their expertise, track record, and compatibility with the exporter's requirements and values is paramount.
  2. Comprehensive Contracts: To dissolve conflicts or disputes, you must develop contracts that clearly outline expectations, including deliverables, timelines, and pricing beforehand.
  3. Robust Communication Channels: Communication is key in overseas business, and establishing clear communication channels, such as regular meetings, video conferences, and collaborative tools, helps to foster transparency, alignment, and timely feedback.
  4. Performance Monitoring Mechanisms: Monitoring systems can help track vendor performance, ensure adherence to quality standards, meet deadlines, and promptly address issues. 
  5. Proactive Risk Mitigation: Keep a Plan B ready to eliminate any potential disruptions, such as contingency routes, diversifying vendor networks, and predicting associated risks.

The visual aid below depicts a few other processes in managing vendors. Establishing clear goals for business can narrow specifics for vendor requirements, and bidding can help to obtain the best workforce in the current operation.

Vendor Management System

The Role of Technology in Vendor Management for Service Exporters

The sector of vendor management systems is consistently evolving and technology emerges as a powerful ally here for service exporters due to its ability to streamline and enhance operations. But how can technology revolutionise vendor management? 

  1. Centralised Platforms : Imagine a centralised platform consolidating vendor-related information, from contracts to performance metrics, without juggling multiple spreadsheets, emails and documents. Such solutions, like CRMs, make data-driven decisions quicker and more efficient.
  2. Automated Workflows: Automating repetitive tasks, such as sending reminders, tracking vendor performance, or generating reports, helps you to free up time and focus on bigger strategies. 
  3. Real-time Collaboration: Technological advancement helps you communicate with vendors in real time and fosters transparency between the two parties. 
  4. Performance Analytics: Wouldn't it be empowering to have a comprehensive view of vendor performance, with metrics, trends, and insights at your fingertips? Technology can provide actionable analytics to optimise vendor relationships and improve processes.

Making use of good vendor management software can be a game-changer. Here are a few platforms to get you started. 

Vendorful’s comprehensive management platform offers end-to-end functionalities, including vendor onboarding, contract management and performance tracking. 

SAP Ariba uses a cloud-based platform to optimise supplier sourcing and automate contract management, maximising cost savings and operational agility.  

Coupa's intuitive platform streamlines the entire vendor management lifecycle, from sourcing to payments which reduces manual errors and fosters stronger vendor relationships.

Tips for Service Exporters to Build Strong Vendor Relationships

Tips for Service Exporters to Build Strong Vendor Relationships

The Vendor Risk Management Market is expected to exceed US $7 Billion by 2024 at a CAGR (compound annual growth rate) of 13 per cent. You must be proactive and strategic in building strong vendor relationships to gain with the market. Implement these actionable tips and vendor management best practices to establish fruitful collaborations that stand the test of time. 

  1. Starting Right: For a good vendor relationship, you must define what you wish to optimise from the start: cost, service quality, complementary skills, etc. Usually optimising lesser but most crucial tasks proves to be more efficient.
  2. Open and Transparent Communication: A partnership where both parties share insights, concerns, and feedback openly, without any hidden agendas, is more successful and beneficial to each party.
  3. Clear Performance Metrics: Establishing well-defined performance metrics provides a roadmap for success. Setting clear expectations, objectively measuring performance, and providing constructive feedback to vendors can optimise their performance.
  4. Contingency Plans to Mitigate Risks: In the unpredictable realm of business, you must develop contingency plans to account for supplier delays or market fluctuations to minimise the impact of uncertainties on business activities.
  5. Collaborative Problem-Solving: Rather than viewing vendor issues as roadblocks, what if you saw them as opportunities for collaboration? A win-win mindset can induce creative problem-solving and strengthen the partnership with vendors.

By embracing these principles, you can establish yourself as the vendor's preferred partner. Take a moment to reflect on your current vendor management practices and consider how incorporating these principles can elevate your relationships to new heights. 

Comparing Different Approaches to Vendor Management

Service exporters must critically analyse the various approaches to vendor management to assess which is best suited to their success.

1. Traditional approach

On the positive side, it emphasises cost focus, allowing for potential cost savings in the short term. Additionally, it simplifies vendor selection by focusing on specific criteria such as price, product features, and delivery schedules. 

However, It may limit collaboration and innovation potential with vendors since the primary focus is on transactional relationships. Moreover, prioritising short-term gains may result in missed opportunities for long-term partnerships and added value.

2. Relationship-based approach 

The relationship-based approach promotes trust and partnership by establishing strong relationships with vendors based on shared values and respect, fostering collaboration and mutual growth. Additionally, this approach enhances service quality as vendors are more likely to prioritize quality and provide preferential treatment, resulting in improved service delivery. 

However, choosing vendors based on relationships rather than solely on price may lead to slightly higher costs for the company. Moreover, focusing on established relationships may limit opportunities to explore new vendors or innovative solutions, potentially restricting the diversity and range of available suppliers.

3. Strategic approach 

The strategic approach to vendor management aligns vendor selection and management with organisational goals, resulting in partnerships that extend beyond transactional benefits and provide long-term strategic value. 

Strategic vendors bring added expertise, technical knowledge, and access to new markets, contributing to the organization's growth and competitiveness. 

However, selecting strategic vendors requires thorough evaluation and analysis, making the decision-making process complex and potentially time-consuming. Additionally, over-reliance on strategic vendors may introduce dependency risks, as issues or declines in vendor performance could significantly impact the organisation.

Case Study

Cisco incorporated relationship-based and strategic approaches to vendor management by creating a global vendor management office (VMO). The VMO focused on establishing consistent vendor selection processes, negotiating contracts, and managing relationships. 

By reducing the number of vendors and consolidating contracts with strategic vendors, Cisco achieved lower costs and better pricing. 

The VMO implemented standard contracts, improved vendor communication, and introduced vendor scorecards to monitor performance. The success of the VMO resulted in increased flexibility, cost savings of $33M, better communication, and more productive partnerships with vendors. 


Businesses can forge strong and enduring vendor relationships by understanding the unique challenges, embracing the key elements, leveraging technology, and adopting best practices. It is time to curate an effective vendor management strategy to position yourself as a leader in the dynamic landscape of global service exports.