Amazon UAE for Indian Sellers (2025): Start, Scale & Get Paid

Picture this: you're selling successfully on Amazon India, maybe you've even started exploring the US marketplace, but recent tariff changes have you worried about putting all your eggs in one basket.

Sound familiar? You're not alone.

More and more Indian sellers are now looking at Amazon UAE (Amazon.ae, often called “Amazon Dubai”) as their next move, and for good reason.

Dubai’s market offers something unique: a growing customer base that actually spends money, shorter shipping distances from India, and English-language listings that avoid translation headaches. For an Indian Amazon seller, the UAE can be a natural extension of what you already do in India and the US.

If you've been wondering whether selling on Amazon UAE is a good fit for your business in 2025, let's walk through what you need to know.

Why Amazon UAE now (post-US tariff hedge)

You’ve built a decent Amazon US business, but every time there’s trade policy noise or tariff talk, you’re refreshing news sites, wondering if your margins just disappeared. That anxiety isn’t sustainable.

Demand and AOV

UAE shoppers spend significantly more per order than many other markets, with the average order value reaching around $102 in 2024, compared to the global ecommerce average of $116.

While the UAE’s AOV is close to the global benchmark, it’s notably higher than the broader MENA region average of $35.60, reflecting strong purchasing power in the Middle East market — a good sign if you want to sell on Amazon UAE with mid-ticket products.

Proximity and cost

Shipping from Mumbai or Delhi to Dubai takes 3–5 days, not 2–3 weeks. Returns don’t eat into margins as much as US returns do. When a customer changes their mind, you’re not staring at a $40 return shipping bill for a $25 product.

Risk diversification

If you’re heavily US-focused right now, one tariff announcement or policy shift can tank your month. Adding Amazon UAE / Amazon Dubai gives you steadier cash flow: when one market dips, the other might hold.

It’s not about abandoning the US; it’s about not being completely dependent on it when trade winds shift.

What sells on Amazon UAE (and Amazon Dubai)

You’re not guessing what might work — you’re filtering for what’s already working on Amazon UAE, then finding your entry point.

The 4-signal filter

For any product you’re evaluating on Amazon.ae:

If a product passes all four, it’s worth deeper digging for Amazon UAE.

Your competitive sweet spot

Look for products that:

This is where you’re not fighting entrenched giants, margins survive shipping costs, and you can actually win on page one without burning cash on ads,  whether you’re on Amazon India, US or Amazon UAE.

Category hunting playbook

Categories that work well for Indian sellers on Amazon.ae:

These categories:

If you Google “Amazon seller UAE”, these are often the types of products you’ll see dominating.

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Localise smart for Amazon UAE

Electricals are where many new Amazon UAE sellers get burnt.

If you’re selling electronics or appliances on Amazon.ae:

Listing a product that doesn’t meet UAE standards without disclosing this upfront leads to returns and negative reviews — and makes it harder to scale when you sell on Amazon UAE long term.

How to sell on Amazon UAE from India: setup checklist

You’ve decided the UAE makes sense. Here’s what actually needs to happen before your first order lands.

Step 1: Account setup

Step 2: Business documents

Have these ready:

If you have Brand Registry on other marketplaces, apply for Amazon UAE too — it unlocks A+ Content and better protection against hijackers.

Step 3: VAT (UAE’s 5% tax)

Whether you need to register depends on your fulfillment model and expected volume.

If required:

This isn’t optional bureaucracy. The UAE takes VAT compliance seriously, and missing documentation can freeze your payouts — which hurts more when those payouts come from a newer market like Amazon Dubai.

Step 4: Listings that work in the UAE

Keep English primary, but layer in Arabic the smart way.

Examples:

Copy what’s already working in your category — UAE buyers search using these established terms whether they’re on mobile or desktop.

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FBA UAE vs MFN (which to use when)

You don’t have to pick one forever. Most smart Amazon UAE sellers use both, just for different SKUs.

FBA UAE

You:

You get the Prime badge, which matters — UAE customers expect fast delivery and trust Prime.

Best suited for:

Watch out: if something sits for 90+ days, you’re paying storage fees that quickly eat into margins.

MFN (Merchant Fulfilled Network)

You:

MFN is ideal for:

A hybrid approach that works

Your winners get Prime eligibility; your experiments stay lean. When that seasonal spike hits — Diwali gifting, Ramadan demand — you can flex back to MFN to avoid long-term storage costs on inventory that won’t move again for six months.

Shipping and landed cost math for Amazon UAE

Before listing a product at AED 99 and hoping it works out, run the actual numbers. Surprises after your first sale are expensive.

INR → AED unit economics

What’s left is your real margin, not the fantasy number you calculated by only looking at COGS and selling price.

Margin guardrails

You want a minimum 25–30% margin after all fees to cover:

If FBA fees push you below that:

At 15% margin, it’s tempting to think more sales will make up for it. In reality, thin margins mean you’re losing money faster. Fix the pricing or fulfillment model now instead of letting the problem scale across Amazon UAE.

Prep essentials

A rejected shipment sitting at customs because of missing Arabic compliance labels costs more than just printing the right sticker upfront.

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Pricing and promotion for Amazon.ae

Pricing isn’t just converting your India price to AED and calling it done. The math needs room for reality.

List in AED with buffers

Your price must:

If you price at exact cost plus 20% and the rupee weakens, you’re suddenly underwater.

Build a 5–8% FX buffer into your base price so you’re not repricing every month when exchange rates move.

Promotion timing that matches UAE demand

UAE buying patterns differ from India and the US:

Running a 10–15% coupon during these windows isn’t generosity — it’s table stakes where customers are already shopping heavily on Amazon UAE / Amazon Dubai.

Outside these peaks, your regular price needs to hold without constant discounting.

Ads that don’t burn cash

Start simple:

Don’t forget Arabic keyword match types for your core 5–10 terms. Even if your listing is primarily English, UAE customers search in both languages.

Getting paid from Amazon UAE (India-friendly, export-grade)

Amazon will pay out to your bank account — but getting that AED into usable INR without losing chunks to fees is where most sellers mess up when they sell on Amazon UAE.

The problem

You have a few options for receiving Amazon UAE payouts:

The issues:

On top of that, your bank will ask for export documentation — FIRA forms, eBRC certificates — and if you’re handling this manually for every payout, it’s hours of back-and-forth with your CA to prove the money is legitimate export earnings from Amazon.ae.

The Skydo solution

Skydo gives you UAE virtual accounts that receive Amazon’s AED payouts directly.

Your finance team isn’t chasing paperwork, you’re not guessing why a payout is ₹15,000 short, and you know exactly how much you can reinvest in inventory or marketing.

Predictability matters when you’re scaling on Amazon India, US and Amazon UAE at the same time.

Compliance and paperwork (don’t skip)

This isn’t exciting, but skipping it means frozen payouts or RBI notices months later — usually right when your Amazon UAE sales start compounding.

Keep everything

Maintain:

When your CA requests export documentation during tax season, or if the RBI audits your foreign inflows, you’ll need these documents ready.

“I’ll find it later” often becomes “I’m paying penalties now.”

RBI purpose codes matter

Every inward remittance needs the correct P-purpose code.

For Amazon sales, a lot of the payments may have P0102 (export of goods). However, please confirm the exact purpose code from your bank, CA or payments partner. 

Wrong code = your bank flags the transaction, and fixing it means forms, delays, and long explanations of what you’re actually doing.

Get it right the first time.

Fast start: 30-day action plan to sell on Amazon UAE

You’ve read enough. Here’s what the first 30 days look like if you start now.

Week 1

Week 2

Week 3

Week 4

Problems created here usually surface months later, exactly when you’re trying to scale.

Bringing it together: Amazon UAE + Skydo

Your Amazon UAE business is only as profitable as what actually lands in your INR account.

Between hidden FX markups, compliance paperwork, and unpredictable conversion rates, most sellers lose 3–5% of their earnings just moving money home from Amazon.ae.

Skydo cuts through that:

You’re not chasing paperwork. You’re not wondering why your payout is mysteriously short. You see exactly what you’re getting before it hits your account, plan inventory with confidence, and stay compliant without endless CA back-and-forth.

That’s the difference between running a business that works — across India, US and the UAE — and constantly firefighting payment issues while trying to scale.

Get started with Skydo.