The Essential Guide to Working in the Global Market

The Essential Guide to Working in the Global Market
Sukanya28 February 2024

According to a survey by Upwork, the average hourly rate of freelancers in the U.S. is $20. For technical roles such as accounting, legal and web development, it is $28. 

In India, the average hourly rate is ₹403 which amounts to roughly $4.8. The difference in pay is one of the major reasons why Indian freelancers are exploring the global market.

This blog explains the factors you should consider before going global and effective global marketing strategies to increase your earnings.

Time Zone Flex

A con to expanding your freelancing services in the global market is dealing with different time zones. Even though it offers flexibility and helps you manage deadlines, you might take time to get used to it. 

Here are a few tips to manage the difference in time zones effectively.

Tips to Manage Time Zone Flex
  • Use calendars with different time zones, such as Google or Microsoft Outlook calendars to schedule meetings and tasks
  • Communicate your working hours to your clients
  • Use global project management tools such as Trello, Slack, Notion and Basecamp
  • Schedule emails or payment reminders

Seeking Opportunities

Getting your first international client as a freelancer is a challenge and it might take some time to find your ideal client. Therefore, you need effective global marketing strategies to build a presence in the global market. 

The first step is to identify a suitable location based on industry trends and demands. For example, if you are a tech freelancer, you can look for German clients in the global market. 

Moreover, check which countries offer the most competitive pay, and you can build your strategies accordingly. 

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