How to Finance Your Startup

How to Finance Your Startup
Sukanya28 February 2024

Securing funding is vital to bringing your startup ideas to fruition. Without ample financial resources, even the most innovative ideas may face challenges in gaining traction.

A study by Skynova revealed that lack of financing led to the failure of 47% of startups in 2022. 

Fortunately, a range of funding options are available to startups, each with unique advantages and considerations. This blog lists various funding options for entrepreneurs seeking capital.

1. Bootstrapping

Bootstrapping means using personal resources and business revenue generated to fund itself. It offers several benefits, including independence from external investors and complete control over decision-making processes. 

It allows the founders to adapt quickly to market changes without sharing equity with investors. However, gathering enough funds can take a lot of work, leading to financial risks and potentially slowing growth compared to funded startups.

Here are some strategies for bootstrapping.

  • Personal savings and investments
    Many entrepreneurs use their savings or investments to fund their startups. This demonstrates commitment and belief in the venture's potential.
  • Pre-selling products or services
    Selling products or services before they are fully developed can generate early revenue to fund operations and product development.
  • Freelancing or consulting
    Founders with specialised skills can generate income through freelancing or consulting while simultaneously working on their startup.
  • Lean operations and cost-cutting measures
    Minimising expenses and operating with a lean approach can stretch limited resources further, allowing the business to operate efficiently without relying on external funding.

2. Loans and Debt Financing

Debt financing includes borrowing money from external sources with the obligation to repay it over time, typically with interest. Various types of loans are available to startups, including the following.

Loans and Debt Financing
  • Bank loans
    Banks provide startup funding via various loan products tailored to the specific needs of small businesses.
  • Lines of credit
    A line of credit grants access to a specific sum of money to utilise as needed, with the flexibility to repay immediately or over time.
  • Microlending
    Microlenders specialise in providing small loans to entrepreneurs who may not get traditional bank loans. They often offer personalised assistance and support to help startups succeed. Some trailblazers in this segment include Paytm, PhonePe, BharatPe, and KreditBee.

Now, let’s explore the pros and cons of debt financing.

pros and cons of debt financing


  1. Debt financing allows startups to access capital without diluting ownership or giving up control. 
  2. It also enables predictable repayment schedules and interest rates.


  1. Debt financing requires regular repayment, which can strain cash flow, mostly during the early stages of a startup. 
  2. Too much debt can increase financial risk and impact the company's creditworthiness.
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