Freelancer Earning Potential: How Much Can Freelancers Earn in 2024?

Freelancer Earning Potential: How Much Can Freelancers Earn in 2024?
Sukanya20 January 2024

With the rise of the gig economy and the need for flexibility and independence in the work, freelancing is the ultimate career choice. According to statistics, the global Freelance Platforms market size may reach $9192.9 million by 2027, from $3393.5 million in 2020, growing at a CAGR of 15.3% during 2021-2027.

However, if you’re shifting from a stable job to freelancing, you may wonder, what is the freelance earning potential? Will it replace a steady income from your job? How can you ensure a steady income? The answers to these questions and more are elaborated in this blog.

Earnings Potential

The freelancing earning potential varies, influenced by experience, skill set, and project complexity factors. According to AmbitionBox, the average freelancer's earnings, based on their expertise are as follows.

Earnings Potential

These numbers may change based on your work experience and your client’s location. Earnings potential increases with more experience, productivity, and international clients.

Key Factors Influencing Freelancing Earnings

There is not one fit-for-all earnings in a freelancing career. Key factors influencing freelance income are- 

Key Factors Influencing Freelancing Earnings
  • Years of Experience
    Seasoned freelancers often charge higher rates due to their extensive track record and expertise.
  • Specific Skill Set
    Specialised skills in demand, such as artificial intelligence or blockchain development, can command premium rates.
  • Education and Training
    A freelancer with advanced degrees or specialised training may justify higher rates based on their qualifications.
  • Reviews and Proven Deliverables
    Positive reviews and a portfolio of successful projects contribute to higher perceived value and, consequently, higher earnings.
  • Client Location
    Freelancers in regions with higher living costs may charge more to maintain a comparable standard of living.
  • Part-time/Full-time role
    Freelancers contributing full-time to freelancing projects can earn more than someone just looking to earn some extra bucks.
  • Source of client
    Online freelancing websites charge a platform fee, which can be eliminated if a client is onboarded directly.
  • Industry
    The industry you work for matters. For example, a freelancer in the SAAS industry has the potential to earn more than someone working in the retail industry.

Understanding how these factors interact can empower freelancers to position themselves in the market strategically. 

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Growth in the Freelancing Economy

According to a Payoneer report, India saw a 46% increase in new freelancers from Q1 to Q2, 2020. Since then, the growth in the freelancing economy has been on the rise.

Studies project a sustained upward trajectory, propelled by factors like the rise of online marketplaces, advanced collaboration tools, and the shifting attitudes toward remote work. The freelance economy is no longer niche; it's a pivotal force shaping the future of work.

Payment Schedules and Challenges

Freelancers commonly adopt various payment structures depending on the services they offer and the industry they provide them. The payment schedules include the following types. 

Payment Schedules and Challenges
  • Hourly rates
    Hourly rate for freelancers is usually used with international clients. Most freelancers who rely on Upwork earnings, charge hourly.
  • Rate per word
    Usually, freelance content writers use pricing per word structure.
  • Project-based fees
    For a project without a strict timeline or work structure, project-based fees are used.
  • Retainer model
    For long-term partnerships, you can draft a retainer contract.

While these provide flexibility, freelancers often wrestle with inconsistent income. Finding freelance work is an ongoing process and needs dedicated time and energy. Self-management and financial planning become crucial skills to navigate the ebb and flow of projects.

Freelancing Outlook for 2024

Freelancing Outlook for 2024

According to Revolancer, more professionals are expected to turn to full-time freelancers. It would get difficult for part-time freelancers to continue at the same pace as earlier with employers wanting employees to return to the office increases

The growing demand for remote talent, along with the benefits of flexibility and autonomy, has the potential to increase freelancer earnings. Beyond income, freelancers cite job satisfaction stemming from a balanced work-life dynamic and the opportunity to engage in diverse and meaningful projects.

Upwork suggests blending AI and personal expertise in your freelancing career. In 2024, individuals must accept the change and not perceive it only as a challenge. It can potentially improve a freelancer’s income with more quality work.


Freelancer earnings in 2024 are shaped by individual circumstances and efforts. The key lies in understanding the factors influencing earnings, staying informed about industry trends, and continually honing skills. As you contemplate the potential of freelancing, delve into specific professions, conduct thorough research, and plunge into a world of limitless possibilities.

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Additional Resources

For Indian freelancers seeking community, courses, and tools, here are some valuable resources:

You can also join online communities of Upwork, Fiverr, Hubspot, and the like. Explore these resources to enhance your freelancing journey and unlock your full potential.


Q1. How much a beginner freelancer can earn in India?

Ans: As a beginner, you can expect to earn ₹1,20,000 lakh per annum in India, according to Ambitionbox.

Q2. What are the biggest challenges of freelancing in India?

Ans: A few common challenges of freelancing in India include-

  1. Late payments
  2. Lack of proper taxation knowledge
  3. The high and complicated fee structure on an online freelancing platform

Q3. How much can a freelancer earn in India?

Ans: Your freelancing earning depends on your experience level, skillsets, offerings, and dedicated time. According to Ambitionbox, the average annual salary of a freelancer in India is ₹7,20,000 lakh per annum.

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